Insights for founders
Startup validation, market research, and building smarter — from the team behind IdeasGo.
Why 90% of Startups Fail Before Product-Market Fit (And How to Beat the Odds)
Most founders skip the validation step entirely. Here's what the data says about idea validation, and a framework for doing it in a day instead of a quarter.
TAM, SAM, SOM: The Market Sizing Framework Every Founder Needs
Investors ask about market size for a reason. Here's how to calculate TAM, SAM, and SOM for your idea — and how IdeasGo automates the whole thing.
How to Do a Competitor Analysis in 30 Minutes (Not 3 Weeks)
Competitive research is critical — but most founders either skip it or go too deep. This guide covers the essential signals and how to find them fast.
Building a 12-Month Financial Projection Without an MBA
Revenue projections don't require a spreadsheet PhD. Here are the assumptions that actually matter and a model you can build in an hour.
The Lean Launch Checklist: From Validated Idea to First 100 Users
Validation is just the start. Here's the exact sequence we've seen work for indie founders going from zero to initial traction in 30 days.
More posts coming soon
We publish weekly on validation, market research, and founder strategy.